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DEREK
D. BASS
- 2005 - Department swept inaugural Romero Awards: Recognizing Excellence in Casino Marketing in the "Direct Mail Marketing, Large Casino" category
- 2004 - Developed data structures allowing hundreds of segments in direct mail efforts
- 2003 - Created custom SQL "Slot Recommendation System" (similar concept to Amazon.com's Purchase Recommendations)
- 2001 - Built custom Player Contact System in Microsoft Access 2000 to organize and facilitate host-to-guest contact
- 2001 - Founding member of Database Marketing department
- Tactful, professional customer service image; excellent interpersonal skills.
- Excellent written and verbal communication skills.
- Database: SQL, Data Warehousing, Microsoft Access
- Other: Microsoft Office, Adobe Photoshop 5.5
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SUMMARY
An experienced database
professional in an award-winning casino Database Marketing
department.
Major strengths include database support and development, and devising innovative uses for technology.
A motivated, goal-oriented problem solver with strong interpersonal communication skills.
Major strengths include database support and development, and devising innovative uses for technology.
A motivated, goal-oriented problem solver with strong interpersonal communication skills.
BARONA VALLEY RANCH RESORT AND CASINO
Marketing Data and Information Manager, October 2005 to current
Marketing Data and Information Specialist, January 2004 to October 2005
Marketing Database Analyst, April 2000 to January 2004
Data Support Specialist, June 1999 to April 2000
Develop and maintain all
Marketing databases, ensuring data integrity at all times.
Manage data-side processes for all direct mail efforts with an eye toward future analysis.
Create mailing lists with an emphasis on variable printing and personalized mail pieces.
Organize data requirements for multiple simultaneous direct mail projects.
Provide ad-hoc data, reports and analyses as requested.
Manage data-side processes for all direct mail efforts with an eye toward future analysis.
Create mailing lists with an emphasis on variable printing and personalized mail pieces.
Organize data requirements for multiple simultaneous direct mail projects.
Provide ad-hoc data, reports and analyses as requested.
EL CAJON COMMUNITY CENTER, CITY OF EL CAJON
Operational Director, July 1998
to June 1999
Recreation Specialist I, April
1995 to July 1998
Acted as de facto
Assistant Supervisor at the El Cajon Community Center.
Responsible for Center's day-to-day operation, event scheduling and securing facility.
Supervised crew of Recreation Specialist I's.
Set-up and staffed events of up to 300 people.
Assisted Supervisor in the planning and execution of special events, including the City of El Cajon's Internation Friendship Festival, the East County Election Central and El Cajon's Anniversary Ball.
Responsible for Center's day-to-day operation, event scheduling and securing facility.
Supervised crew of Recreation Specialist I's.
Set-up and staffed events of up to 300 people.
Assisted Supervisor in the planning and execution of special events, including the City of El Cajon's Internation Friendship Festival, the East County Election Central and El Cajon's Anniversary Ball.
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SAN
DIEGO
STATE
UNIVERSITY
Bachelor of Arts, Psychology
GROSSMONT COLLEGE
Certificate, Computer Science
Associate of Arts, History
I have an exceptional imagination and a talent for looking at things in new ways. There are honestly few things I find more satisfying than inventing solutions to difficult problems. For fun, I write, read, and watch television (British comedies and "Good Eats" are favorites). If you are interested, please e-mail. Thank you for your time...
Derek D. Bass
wangenstein@mad.scientist.com
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